The thoughts of K2 go out the the family and fellow friends of Aaron Robinson. News of his tragic passing has made us all reflect on his life and infectious smile. Over the last few days it has been incredible to hear all the good words people are saying and posting despite the difficulty it is to find those words. As all of us at K2 process the news and our feelings we have collected some words, drawings, and best of times photos that we are sharing as part of the remembrance of a person we all loved so much.
“Yesterday a gem in the snowboard world passed on. Aaron Robinson (A Rob) has suddenly left us…..doing what he loved; snowboarding with friends in Chile. When a life is cut abruptly short there are no words, just feelings and memories. I feel blessed to have gotten to know A Rob at a K2 photo shoot last August in Chile, and I smile when I think of his contagious passion and pure spirit….not to mention he ripped! A Rob you will be missed but never forgotten because you’ve left a contagious way of living life that will be celebrated and shared by everyone you touched along the way. My condolences to the Robinson family and all of his friends.” – Gretchen Bleiler
In snowboarding’s infancy a woman’s body type was never considered during board production, which resulted in women riding boards designed for men. Stiff board flexes and wide board widths made snowboarding for women a frustrating endeavor unless your name was Morgan Lafonte. However, this all changed in 1998 when K2 engineered the Luna. Today, K2 continues supplying women with what they need to rule the mountain. We caught up with Gretchen Bleiler to get her thoughts on K2’s support of women and some insight into her 2010/11 GB Pop, each individually signed by Gretchen herself.
“The GB Pop graphics are just straight up sassy and fun, I mean who doesn’t like lightning bolts and color fade?! It was really sweet working on this graphic with K2 and I sort of had an out of body experience while I was hand signing every single board! Having a signature model board is such an honor and I’m so proud to be working with a sponsor that has been so innovative in supporting women’s snowboarding from the beginning; K2’s Luna snowboard was the first women’s specific snowboard out there which just shows you the commitment!”
Gretchen’s GB Pop LTD, each signed personally by Gretchen Bleiler.
Recognized as one of the industry’s first premier big mountain specific snowboards, the K2 Eldorado has roots from 1995 culminating in 2008 as Wille Yli-Luoma’s signature graphic and design. Since its inception, the Eldo has maintained the classic star spangled colorway and 2008 was no different. So what was the inspiration behind the art in 2008? We asked Wille to unwrap K2 Snowboarding’s final Eldorado.
In collaboration with friend and artist, Antti Rastivo the art for the K2 Eldorado back in ’08 was inspired by the backcontry. “The idea came from topographic maps and zones we flew over trying to ride,” says Wille. “It was important to me also to keep the clean simple look with a base that popped real well. I choose to work with Antti each year because we feed really well off each other. He is very open to working with ideas I have and easy about changing things around if need be. Antti’s art is super cool and in my mind seems to be ahead of its time each year.”
R.I.P. K2 Eldorado. By the way, Wille has been crushing it with K2 for over ten years. His board of choice these days is the Turbo Dream
Straight from the catologue - K2 Eldorado, Wille Yli-Luoma style
Excavating the Zeppelin was a delicate process, we used white gloves and steady hands to assure the greatest care… and for good reason!. As one of the most respected snowboards of all time, the K2 Zeppelin defines the K2 heritage and revolutionized freestyle snowboarding. For eleven years the Zeppelin reign supreme in the freestyle world bringing unparalleled pop to riders everywhere.
We caught up with former K2 board master mind, Sean Tedore for some special insight into the construction that defined the K2 Zeppelin. “The K2 Zeppelin was one of the first boards to add additional materials into the layup of the board to increase performance in key areas. On the Zeppelin, Titinal was added spanning out in a V from the bindings towards the contact points to increase torsional stiffness and add POP without adding a lot of weight. This also allowed to focus the torsion and POP into the areas that the rider would utilize most. The result was one of the best, most responsive boards ever created. The board was such a success that it remained in the K2 line for over 10 years.”
Iconic artists such as Bobby Meeks brought this board to life; enjoy the next three minutes down memory lane with Bobby and a snowboard which will never be forgotten.