Wille Yli-Luoma Makes a Damn Good Cup of Coffee

Wille Yli-Luoma is known for going huge on a snowboard. As an original member of the Forum 8 Wille came to K2 over 10 years ago and now as he transitions away from professional snowboarding he’s going just as big with his coffee business.

Dylan Cook Has Won K2’s Seek & Enjoy Photo Contest

WE HAVE A WINNER! Dylan Cook has been chosen by Jake Kuzyk for his photo that most resembled Jake’s definition of Seek & Enjoy. “My friends and I used to do this exact same thing in the summer all the time when we were younger.