2011.12 Catalog Shoot in Chile. Day one. Ole! Ole! Ole!

Ole Ole Ole! It’s that time of the year….catalog shoot time. So while many of you are probably trying to squeeze in the last few days of float life, BBQ’s, beaches, bikini’s, warm weather surf and all those other wonderful things about summer. We decided to end it early and take some of the team down to Chile to shoot the 2011.12 Catalog, and what can we say? Such a good decision!

The Mike Yoshida

The Mike Yoshida

First met up with K2 Staff Photographer and video cameo master Mike Yoshida. Between the two of us we had around 14 bags including our photo gear. Packed everything into my girfriend’s Subaru. Not enough room for me and Mike so we had to get a cab as well. Good times. Then we had an interesting challenge of trying to get 10 bags of product onto a jumper flight to LAX. Thanks to the counter ladies at United for the straight hook up! We met the majority of the rest of the crew in Los Angeles which consisted of Jordan Mendenhall, Travis Parker, Gretchen Bleiler, Leanne Pelosi, and one of our filmers for the trip Sam Hiltner. 13 hours, a quick stop in Lima, some delicious wine, and a couple Advil PM’s and we were in Santiago.

Customs in Chile is pretty mellow. Brought in over 30 snowboards. Helps if you pretend not to know what they are asking you.

Customs in Chile is pretty mellow. Brought in over 30 snowboards. Helps if you pretend not to know what they are asking you.

The drive up from Santiago to the Farallones area is a fun one. Over 39 counted switch backs on a road not much wider than your car in some areas climbing around 4,000 feet. We arrived at our house for the trip right next to El Colorado Resort, one of the first houses to built up here. Farallones is next to four resorts El Colorado, Valle Nevado, La Parva, and Farallones. Every window has a view of the Andes. Not bad.

360 degree views

360 degree views

But now looking forward to a great week! Not the powder we expected, but can’t beat the sunshine. Stay tuned for updates as much as we can. Internet is a pretty rare commodity up here.

Spring Time Weather!

Spring Time Weather!

Leanne's Funny Pillow Chile House Shoes

Leanne's Funny Pillow Chile House Shoes

our home for the next week. we do all of these activities.

our home for the next week. we do all of these activities.

Wille Win Week WINNERS!!

Congradulations to all the Wille Win Week winners last week!

MONDAY 3/15: K2 sticker pack & Wille’s Heart Roasters coffee

Winner: Sean Weiss Portland, OR

TUESDAY 3/16: K2 beanie & Wille’s Heart Roasters coffee

Winner: Lauren Weibert Dillon, CO

WEDNESDAY 3/17: K2 Hoodie & Wille’s Heart Roasters coffee

Winner: Esther Cheng Oxford, OH

THURSDAY 3/18: K2 Formula Bindings

Winner: Allan Nadel Mammoth Lakes, CA

FRIDAY 3/19: GRAND PRIZE: K2 Turbo Dream, 5 LBS Heart Roasters Coffee and a Ceramic Coffee Filter set Courtesy of Wille and Heart Roasters

Winner: Justin Lees Provo, UT

K2 Snowboard DEMO-Loveland

Title: K2 Snowboard DEMO-Loveland
Location: Loveland Ski Area-Colorado
Description: Come try out some of the new K2 Snowboarding equipment!
Start Time: 9:00 am
Date: March 15, 2010
End Time: 3:00 pm

Title: K2 Snowboard DEMO-Loveland
Location: Loveland Ski Area-Colorado
Description: Come try out some of the new K2 Snowboarding equipment!
Start Time: 9:00 am
Date: March 23, 2010
End Time: 3:00 pm

Title: K2 Snowboard DEMO – Loveland
Location: Loveland Ski Area-Colorado
Description: Come tryout some of the new K2 Snowboarding equipment!
Start Time: 9:00 am
Date: March 31, 2010
End Time: 3:00 pm

2010/2011 K2 Binding Preview

Hurrithane: $160 & Uprise: $200

Hurrithane: $160 & Uprise: $200

Transworld Business also put together a list of  2010/2011 binding preview from some of the best snowboarding brands, including K2.  Read the interview from K2’s Director of sales, John O’Connor as he discusses the boot lines and the trends shaping them.

John O’Connor, Director of Sales:

What are the top three developments and trends in next year’s bindings?

1. Decreasing weight while increasing functionality.

2. New independently adjusting toe-strap threads for 100% custom fit.

3. New Tweakback™ highback – a super-flexible urethane highback available on the Hurrithane™ and Cassette™ LTD bindings.

Are you going to new materials?

The Tweakback™ urethane highback is the most high-profile new material. Overall, there are minor adjustments to materials and carbon-infused chassis but as the saying goes, “if it ain’t broke…”

What new technologies are being used in your line?

The use of canted and Harshmellow™-equipped footbeds has expanded. Ongoing refining of the highbacks – category specific and ultra-light. Tool-Less adjustment is another big push, where possible.

On the fashion side, what are the themes of your bindings and how are these translating as far as look and feel?

Themes for bindings are definitely inspired from our boards in graphic and color applications. From there it’s taking fresh softgood stylings while adding flavor and compressing them into a hardgoods product. K2 offers a ton of unique and creative embellishments that accent the offering. Appliques, embroidery details, translucent materials, water-dips , metal badges, perf patterns, footbed and high back art and printing, creative use of materials from neoprene to leathers,  pretty much something for all at every pricepoint.

K2 X Michael Sieben Collab featured on Radcollector.com

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That’s right kiddies…the new K2 X Michael Sieben collab on the K2 Jibpan Snowboard, Darko Conda Boot, and Auto Uprise Binding has hit Rad Collector status. Click the links or go to RadCollector.com to see what they say.

Pray for Snow!

K2 Eco Pop Featured on ESPN’s Green Guide 2010

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Check out ESPN’s Green Guide by Jesse Huffman featuring the K2 Eco Pop Snowboard and tons of other great product buys that are good for snowboarding and sweet Mother Earth. Pray for Snow!!!

Ladies! Win Leanne Pelosi’s Gear!

Win Leanne Pelosi's Gear

Win Leanne Pelosi's Gear

Alright Ladies, here’s a pretty sweet chance to win Leanne’s snowboard gear!

Gear includes:

K2 AirdU snowboard

K2 Auto Agogo bindings

32 Lashed women’s boots

Bonfire Echo jacket

Bonfire Echo pant

Dragon DXS Leanne Signature goggle

Dragon Experience Mellow sunglasses

Dakine Pelosi Signature Helipro pack

Dakine Pelosi Signature Comet glove

Monster Product: Case of Monster, Hoodie, and T-Shirt

What a haul! You don’ t want to regret not entering this contest and missing out on a chance to floss like Leanne.

To enter click HERE!

K2 Slayblade Wins Best of Test – Utah

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Brand new for 2010 K2 came out with the all new Slayblade Snowboard featuring Flatline Technology, HARSHMELLOW and HYBRILIGHT CONSTRUCTION The Slayblade has been winning all types of awards for being an amazing ride such as Transworld’s Good Wood, Platinum Pick from Snowboard mag, and Best of Test (as stated here) from Snowboarder MagaazinePicture 47 Go to Snowboarder Magazine to read more about the test

Transworld’s 2010 GoodWood board test winners announced

We bestow our trust in the testers chosen by Transworld to conduct the test and do all that shredding so we have a little more insight on what boards. The results are in and K2 has six boards to be graced with those pretty Good Wood stickers. Look for the Good Wood Stamp of approval on  the VaVaVoom Rocker, EcoPOP, Darkstar, WWW  Rocker, Parkstar, and the Slayblade.

Follow the rest of story here on the Transworld Snow website.

Penguin Collab featuring Slayblade, Auto Binding and Maysis Boot on www.coolhunting.com.

This year we teamed up with Original Penguin Clothing by Munsingware on the brand spanking new Slayblade board, Auto bindings, and totally new Maysis boot. The Slayblade has already won a ton of awards for performance on snow and now is getting all the hype for the great designed look. Click the image below to see what they had to say.
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