There is something about watching Nick Dirks snowboard that just makes you smile, kid’s really good and such a rad personality.
Gray Thompson and Eric Messier created something unique last year with the concept of simply surfing the earth. Warp Wave as it’s been known came together and sparked a buzz around the snowboard world in 2013. Now they’re at it again surf turnin and burnin. Enjoy and watch each edit as they drop right here at K2snowboarding.com.
Women’s feedback group promotes stoke and camaraderie for female snowboarder’s worldwide.
SEATTLE, Wash. (Jan. 27, 2014) – Established eight years ago in an effort to unite female snowboarders of all ages around the world, the K2 Snowboarding Women’s Alliance is a band of lady shredders and ambassadors of the sport that build camaraderie and good times on and off the hill.
From a crew of young, enthusiastic, ripping shop girls to seasoned veterans like K2 athletes Gretchen Bleiler and Leanne Pelosi, this diverse group of women works closely with K2’s in-house design, marketing, and engineering teams to provide feedback for future K2 graphics and product performance. This year marks the revitalized rebirth of the Alliance with more emphasis being focused on events, outings, clinics, trips, and more.
“The Women’s Alliance is a vital tool for the design and development of K2’s women’s product and a super unique way for riders to develop their skills while sharing experiences and connecting with other like-minded athletes,” said Hunter Waldron, Global Brand Director at K2 Snowboarding. “We are stoked to revive the Alliance for 2014 to offer women this type of community and opportunity to provide feedback in helping design the best women’s snowboard gear.”
In conjunction with the Women’s Alliance, K2 Sports annually donates a large sum of funds to the Breast Cancer Research Fund (BCRF). To date, K2 has donated more than $1M. In addition, K2 supports many other breast cancer research efforts throughout the year, and recognizes the cause by placing a pink ribbon on nearly all snowboards (and skis) in the K2 Women’s Collection.
K2 is making a stand for women in snowboarding by providing the resources and community around the world to promote fun, education, and friendship. Stay tuned to the K2 Women’s Alliance Facebook page for updates on happenings this season.
Watch & Follow:
Women’s Alliance video | https://vimeo.com/84266282
Facebook | https://www.facebook.com/K2Alliance
Instagram | @k2_snow_Alliance.
Unless you’ve been living under a rock for the past month you know that K2 Snowboarding released a bangin web series in collaboration with Whistler and Snowboarder Magazine entitled Seek & Enjoy Sessions. Four edits were released along with a teaser and each edit provided a chance to win free Seek & Enjoy swag along with one grand prize for a free trip to Whistler during the 2014 season.
Well folks, Jeff Lujan has done it, he has been randomly selected out of the 350+ entries (through excel “=RAND” formula) as the lucky duck to visit Whistler on Whistler’s dime and he couldn’t be more stoked. The contest “I snowboard because…” presented tons of incredible feedback on why you all choose to snowboard. They’re inspiring to say the least and honestly remind us of our own situations here at K2.
Here’s what Jeff had to say, “I like the freedom, the cold air on my face and the crunch of the snow under my deck. I like the fact that there’s only myself to compete with, no one else. The mountain is my mistress and she tends to treat me well. But every now and then, she shows me what she’s capable of… And that’s fine with me. It comes with the territory.” Amen Jeff we couldn’t have said it better ourselves.
K2 Snowboarding would like to thank Tourism Whistler for sharing their incredible piece of earth and Coast Blackcomb for their comfortable hospitality during the filming of the Seek & Enjoy Sessions. We had a blast and will be back for more in the near future.