Press Release – Gretchen Bleiler signs with K2 Snowboarding through 2014

Gretchen Bleiler Press Release: 2011/2012

SEATTLE, WASHINGTON (December 15, 2011) – K2 Snowboarding and Gretchen Bleiler are proud to announce that they have extended their partnership through 2014. Bleiler, an X Games champion and Olympic medalist, has been an integral part of the K2 International Pro Team for more than eight years helping to progress women’s snowboarding through not only her on-snow accomplishments but through her involvement in the K2 Alliance and the development of products like her K2 EcoPop snowboard, Contour boots, and Agogo bindings.

“It feels really good to have just re-signed with K2 for another three
years,” said Gretchen Bleiler. “K2 has become my Northwest family and throughout the years we’ve accomplished a lot together from Olympic and X Games medals to magazine covers, cool new cutting edge technologies and super fun graphics. I always feel so grateful for K2′s support and am really looking forward to the next three years, I have a feeling they’re going to be epic!”

“I can’t express my excitement enough to be working with Gretchen for another three years,” said Peter Mullenbach, K2 Snowboarding International Team Manager. “Aside from being an amazing snowboarder, Gretchen is a great person who has helped shape all aspects of women’s snowboarding while sustaining a proper style and personality for women and girls around the world to admire. She is passionate, competitive and dedicated; we are truly looking forward to the next three years with one of snowboarding’s great gems.”

Fresh off the training grounds of New Zealand, Gretchen is busy preparing for a full season of competition including the US Grand Prix, Dew Tour and X Games among others. Additionally, K2 engineers will continue seeking product feedback from Gretchen with the idea of creating the most advanced and effective women’s snowboard products on the market. Keep your eyes on Gretchen, she’s just getting started.

Fossil Fridays – Excavating Gretchen Bleiler’s “GB POP”

In snowboarding’s infancy a woman’s body type was never considered during board production, which resulted in women riding boards designed for men. Stiff board flexes and wide board widths made snowboarding for women a frustrating endeavor unless your name was Morgan Lafonte. However, this all changed in 1998 when K2 engineered the Luna. Today, K2 continues supplying women with what they need to rule the mountain. We caught up with Gretchen Bleiler to get her thoughts on K2’s support of women and some insight into her 2010/11 GB Pop, each individually signed by Gretchen herself.

“The GB Pop graphics are just straight up sassy and fun, I mean who doesn’t like lightning bolts and color fade?!  It was really sweet working on this graphic with K2 and I sort of had an out of body experience while I was hand signing every single board!  Having a signature model board is such an honor and I’m so proud to be working with a sponsor that has been so innovative in supporting women’s snowboarding from the beginning; K2′s Luna snowboard was the first women’s specific snowboard out there which just shows you the commitment!”

GB_POPGretchen’s GB Pop LTD, each signed personally by Gretchen Bleiler.

K2 Eco Pop Featured on ESPN’s Green Guide 2010

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Check out ESPN’s Green Guide by Jesse Huffman featuring the K2 Eco Pop Snowboard and tons of other great product buys that are good for snowboarding and sweet Mother Earth. Pray for Snow!!!

Gretchen Modeling the Olympic Podium Look on the Today Show

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Gretchen Bleiler Interview on Fox Sports