Fossil Fridays – Excavating Gretchen Bleiler’s “GB POP”

In snowboarding’s infancy a woman’s body type was never considered during board production, which resulted in women riding boards designed for men. Stiff board flexes and wide board widths made snowboarding for women a frustrating endeavor unless your name was Morgan Lafonte. However, this all changed in 1998 when K2 engineered the Luna. Today, K2 continues supplying women with what they need to rule the mountain. We caught up with Gretchen Bleiler to get her thoughts on K2’s support of women and some insight into her 2010/11 GB Pop, each individually signed by Gretchen herself.

“The GB Pop graphics are just straight up sassy and fun, I mean who doesn’t like lightning bolts and color fade?!  It was really sweet working on this graphic with K2 and I sort of had an out of body experience while I was hand signing every single board!  Having a signature model board is such an honor and I’m so proud to be working with a sponsor that has been so innovative in supporting women’s snowboarding from the beginning; K2′s Luna snowboard was the first women’s specific snowboard out there which just shows you the commitment!”

GB_POPGretchen’s GB Pop LTD, each signed personally by Gretchen Bleiler.

LG FIS Snowboard World Cup-Ursina Haller Takes 2nd

Ursina Haller (SUI), Holly Crawford (AUS) and Mercedes Nicoll (CAN) shine from the podium

Congrats to Ursina Haller for taking 2nd at LG’s FIS Snowboard World Cup!

Here’s an excerpt form FIS Snowboard from Ursina herself.

Ursina Haller was also satisfied with her first ever podium; especially as she was able to showcase her true riding skills in a World Cup contest for the first time: “So far I wasn’t very successful in the FIS World Cup. I’m happy that I made it today. It was some nice riding today and if good things come out of it, it’s even better,” the 24-years-old stated after having landed “frontside air”, “backside 540″, “frontside 540″, “backside air” and “frontside 720″.

Next week, from March 18th through 21st, 2010, the first ever World Cup finals to be held in Spain will be staged. The final decisions in snowboard cross, halfpipe and parallel giant slalom will be held in La Molina.