Transworld Business also put together a list of 2010/2011 binding preview from some of the best snowboarding brands, including K2. Read the interview from K2’s Director of sales, John O’Connor as he discusses the boot lines and the trends shaping them.
John O’Connor, Director of Sales:
What are the top three developments and trends in next year’s bindings?
1. Decreasing weight while increasing functionality.
2. New independently adjusting toe-strap threads for 100% custom fit.
3. New Tweakback™ highback – a super-flexible urethane highback available on the Hurrithane™ and Cassette™ LTD bindings.
Are you going to new materials?
The Tweakback™ urethane highback is the most high-profile new material. Overall, there are minor adjustments to materials and carbon-infused chassis but as the saying goes, “if it ain’t broke…”
What new technologies are being used in your line?
The use of canted and Harshmellow™-equipped footbeds has expanded. Ongoing refining of the highbacks – category specific and ultra-light. Tool-Less adjustment is another big push, where possible.
On the fashion side, what are the themes of your bindings and how are these translating as far as look and feel?
Themes for bindings are definitely inspired from our boards in graphic and color applications. From there it’s taking fresh softgood stylings while adding flavor and compressing them into a hardgoods product. K2 offers a ton of unique and creative embellishments that accent the offering. Appliques, embroidery details, translucent materials, water-dips , metal badges, perf patterns, footbed and high back art and printing, creative use of materials from neoprene to leathers, pretty much something for all at every pricepoint.