Over-the-top is the best way to describe last night’s 09.10 official launch party for the Original Penguin x K2 Snowboarding collaboration. K2 International Pro Team rider, Eero Niemela, flew in to celebrate his newly minted Slayblade steed while – no sh*t – Princess Beatrice of York flew in from outer space.
Held at New York’s Standard Hotel (read: newest/hottest spot in the city), riders, reps and retailers mixed it up with NY’s fashion and social elite. The result? Well, we’ll let you read all about it from frenzied bloggers, the paprazzi and untold amounts of media elite – who were all out in full-effect:
DJ Gregory Lynch sets the tone for a big night in NYC
Model Julie Henderson heats up the spot
K2's Charlie Kiesa plays host to Michelle and Whitney from Paper Magazine
Nole Marin, America's Next Top Model judge and Fashion Editor for Elle Magazine
Eero Niemela tries out K2 SNWBRDG's hors d'oeuvres
The Standard - Blowed it up...
Eero Niemela and a Grace Jones double from Penguin step-and-repeat
Busted! Why were you ladies taking Slayblade into the powder room?
Original Penguin brass, Anne and Pablo pose for the press gallery
More Julie Henderson, SI swimsuit model - http://www.juliehenderson.net/
This year we teamed up with Original Penguin Clothing by Munsingware on the brand spanking new Slayblade board, Auto bindings, and totally new Maysis boot. The Slayblade has already won a ton of awards for performance on snow and now is getting all the hype for the great designed look. Click the image below to see what they had to say.