Shaun McKay and Eric Jackson’s first film trip of the last season. Check out some early season action from the Sierras while filming for Peoples “Good Look”
People is back at it again with our 2011 release GOOD LOOK. Filmed in HD digital video around the globe and showcasing the most progressive snowboarding from individuals with heart and personality, GOOD LOOK is: JP Walker, Eero Niemela, Eric Jackson, Joe Sexton, Simon Chamberlain, Shaun McKay, Lauri Heiskari, Heikki Sorsa, Aaron Biittner, and friends.
Waiting has been worth it. The teaser for the new Pirate movie BottomLine is out! Guess what board is Danny riding? Stay tuned for the premire tour! And hey, you better grab one of the books, 100 pages finest art. But you can get the movie on iTunes starting in October also….
The thoughts of K2 go out the the family and fellow friends of Aaron Robinson. News of his tragic passing has made us all reflect on his life and infectious smile. Over the last few days it has been incredible to hear all the good words people are saying and posting despite the difficulty it is to find those words. As all of us at K2 process the news and our feelings we have collected some words, drawings, and best of times photos that we are sharing as part of the remembrance of a person we all loved so much.
“Yesterday a gem in the snowboard world passed on. Aaron Robinson (A Rob) has suddenly left us…..doing what he loved; snowboarding with friends in Chile. When a life is cut abruptly short there are no words, just feelings and memories. I feel blessed to have gotten to know A Rob at a K2 photo shoot last August in Chile, and I smile when I think of his contagious passion and pure spirit….not to mention he ripped! A Rob you will be missed but never forgotten because you’ve left a contagious way of living life that will be celebrated and shared by everyone you touched along the way. My condolences to the Robinson family and all of his friends.” – Gretchen Bleiler
How’s it going suckas, Pete here. In case you didn’t know, K2 Snowboarding has been in the game now for just about 25 years. During this time not only has K2 been supported by many of the industry’s top snowboarders but they’ve executed damn good work to progress the product side of our beloved sport as well.
Over the next six weeks we are going to excavate some of the fossils, taking a look at the most revolutionary moments in K2 Snowboarding’s history. Centered around influential riders and the boards they rode we’re taking a step back in time (some further than others) as a way to investigate progressive moments in snowboarding. You can look forward to the voices of Shawn Farmer, Chris Engelsman, Travis Parker, Bobby Meeks, Wille Yli-Luoma and Gretchen Bleiler walking you through board design and the inspiration behind their board graphics.
Legend big mountain rider, Shawn Farmer will be kicking things off next week. In the meanwhile, here’s one of my favorite snowboard parts of all time. SNOWBOARDING IS FUN, SO HAVE FUN SNOWBOARDING!
The Boa Lacing System has been a staple of the K2 boot line for over 10 years now. Did you know their laces and dials are guaranteed for life? So confident in the strength of their cable they like to tow cars around with them in their spare time.
The video is a bit cheesy, pulling a semi with a boa lace system, but it does show there is nothing stronger on the market or guaranteed for life