Fossil Fridays – Excavating the “Eldorado” With Wille Yli-Luoma

Recognized as one of the industry’s first premier big mountain specific snowboards, the K2 Eldorado has roots from 1995 culminating in 2008 as Wille Yli-Luoma’s signature graphic and design. Since its inception, the Eldo has maintained the classic star spangled colorway and 2008 was no different. So what was the inspiration behind the art in 2008? We asked Wille to unwrap K2 Snowboarding’s final Eldorado.

In collaboration with friend and artist, Antti Rastivo the art for the K2 Eldorado back in ’08 was inspired by the backcontry. “The idea came from topographic maps and zones we flew over trying to ride,” says Wille. “It was important to me also to keep the clean simple look with a base that popped real well. I choose to work with Antti each year because we feed really well off each other. He is very open to working with ideas I have and easy about changing things around if need be. Antti’s art is super cool and in my mind seems to be ahead of its time each year.” 

R.I.P. K2 Eldorado. By the way, Wille has been crushing it with K2 for over ten years. His board of choice these days is the Turbo Dream

Straight from the catologue - K2 Eldorado, Wille Yli-Luoma style

Straight from the catologue - K2 Eldorado, Wille Yli-Luoma style

WTF is Fossil Fridays?

How’s it going suckas, Pete here. In case you didn’t know, K2 Snowboarding has been in the game now for just about 25 years. During this time not only has K2 been supported by many of the industry’s top snowboarders but they’ve executed damn good work to progress the product side of our beloved sport as well.

Over the next six weeks we are going to excavate some of the fossils, taking a look at the most revolutionary moments in K2 Snowboarding’s history. Centered around influential riders and the boards they rode we’re taking a step back in time (some further than others) as a way to investigate progressive moments in snowboarding. You can look forward to the voices of Shawn Farmer, Chris Engelsman, Travis Parker, Bobby Meeks, Wille Yli-Luoma and Gretchen Bleiler walking you through board design and the inspiration behind their board graphics.

Legend big mountain rider, Shawn Farmer will be kicking things off next week. In the meanwhile, here’s one of my favorite snowboard parts of all time. SNOWBOARDING IS FUN, SO HAVE FUN SNOWBOARDING!

Team Video Intro is Here!

This video is looking sick!

TWSnow Wallpaper

Wille Yli-Luoma. PHOTO: Scott Serfas

Wille Win Week WINNERS!!

Congradulations to all the Wille Win Week winners last week!

MONDAY 3/15: K2 sticker pack & Wille’s Heart Roasters coffee

Winner: Sean Weiss Portland, OR

TUESDAY 3/16: K2 beanie & Wille’s Heart Roasters coffee

Winner: Lauren Weibert Dillon, CO

WEDNESDAY 3/17: K2 Hoodie & Wille’s Heart Roasters coffee

Winner: Esther Cheng Oxford, OH

THURSDAY 3/18: K2 Formula Bindings

Winner: Allan Nadel Mammoth Lakes, CA

FRIDAY 3/19: GRAND PRIZE: K2 Turbo Dream, 5 LBS Heart Roasters Coffee and a Ceramic Coffee Filter set Courtesy of Wille and Heart Roasters

Winner: Justin Lees Provo, UT

Win With Wille Yli-Luoma, Heart Roasters and K2 Snowboarding All Week

WilleWinWeek-K2 CLICK HERE FOR DETAILS: http://k2snowboarding.com/contests/wille-win-week

K2 Snowboarding Presents – Gwar, Job For a Cowboy, The Red Chord, and Nice Try

Nicetryhandbill[1]Title: K2 Snowboarding Presents – Gwar, Job For a Cowboy, The Red Chord, and Nice Try
Location: Bend, OR
Link out: Click here
Description: K2 Snowboarding and Catapult Productions Present…Nice Try Snowboard Video Premiere with live performances by GWAR, Job for a Cowboy, and The Red Chord. Hosted by Danger Ehren of MTVs Jackass
Start Time: 19:00
Date: 2009-11-25
Gwar2009flyerweb[2]

Willie’s Coffee Shop Opening

Willie Opened a coffee shop five blocks from me, My friend Jeremy Matherly made it to the opening and snapped some shots

Willie Opened a coffee shop five blocks from me, My friend Jeremy Matherly made it to the opening and snapped some shots

Wille and pal Corey Grove sligin' coffee... do I smell Cobra Coffee???

Wille and pal Corey Grove sligin' coffee... do I smell Cobra Coffee???

the caffeine kids were there for an evening pick me up

the caffeine kids were there for an evening pick me up

Willie is a Copernicus of the Coffee bean, I had some of his prototype Java at a party a while ago, I was a big fan and I'm not even good with algebra. If you're ever in Portland, check out Heart on 22nd and Burnside in the hip Southeast.

Willie is a Copernicus of the Coffee bean, I had some of his prototype Java at a party a while ago, I was a big fan and I'm not even good with algebra. If you're ever in Portland, check out Heart on 22nd and Burnside in the hip Southeast. Photo Credit: Jeremy "Mad Dog" Matherly

Syphon Brewing with Wille Yli-Luoma

Syphon brewing in Seattle by Wille Yli-Luoma

syphon brewing from antti rastivo on Vimeo.

Seattle Transworld and People Premiere Tonight @ Egyptian Theatre

Picture 19
Title: Annual Seattle Transworld and People Premiere
Location: Egyptian Theatre and After Party @ Sole Repair
Link out: Click here
Description: Wednesday Night @ 7:00PM the Transworld Bus Tour will be stopping in Seattle for the Annual K2 Snowboarding Transworld and People Video Premieres.

There will be tons of giveaways, athlete appearances, and two of the best movies of the year, so don\’t miss out.

After party with drink specials and a second showing of the video @ Sole Repair (across from Nuemos) at 9:30PM.
Start Date: 2009-10-07
Start Time: 19:00
End Date: 2009-10-08