ARob Won Again!

Aaron (ARob) Robinson went off on Saturday at the North Face Masters in Kirkwood, California. Claiming two of the three wins this year at Snowbird and Kirkwood, ARob is the North Face Masters 2011 overall champion. Check out the full …

Jack a blog sunday. Thepeoplecrew.com

We have had a few days off while the snow reloads up in the alpine. The BC backcountry is hard on these machines and making sure your sled is dialed in is critical. Here are a few pics of Eero …

Dan Sorcinelli – Northwest Rep of the Year

Congratulations, Dan Sorcinelli for winning Rep of the year in the Northwest! Get the story and interview from Transworld Business by accessing the link below.

http://business.transworld.net/57105/features/k2-and-electrics-david-sorcinelli-on-winning-rep-of-the-year-award/

Just another day on the job.

Just another day on the job.

Backyard Boardin!

Splitboarding has changed my life. It’s the best invention since snow….oh and pizza. It turns snowboarding into even more of an adventure. It’s not all about the decent (although that will always be the best part), its about being outside …

Project Snow

Yesterday was a glorious day up at Mt. Rose volunteering for project snow. Project snow is a non-profit that takes at risk youth from Reno up to the slopes to promote fun and a healthy lifestyle through snowboarding. Best thing …